PRESS RELEASE

For Immediate Release

NEW GENERATION REAL ESTATE BROKERAGE IS ANNOUNCED

Jupiter, Florida ---- July 15, 2004 ---- Independent Realty Associates, Inc. (IRA) announced today the launching of its long awaited Internet based real estate brokerage-www.irausa.com. IRA currently serves the Palm Beach, and certain areas within the Martin and Broward County areas with statewide expansion in progress. IRA offers full service residential, commercial and business real estate sales, leasing and management.

IRA's online brokerage offers real estate professionals the ability to conduct their real estate services in a far more effective manor. As a Member Associate of IRA, each Associate is able to take full advantage of state-of-the-art internet technology and preformatted programs that are designed to better service IRA's associates and clients. From virtually any computer with Internet access, an IRA Associate is able to conduct all their business and service activities including generating an array of information such as contracts, transaction management, marketing aids, client reports, preformatted display ads, property web pages, and personal web pages just to name a few.

"With technology advancing as it has, we feel our offering far surpasses the traditional real estate office. Most every active real estate professional has embraced technology and if they aren't out servicing their clients they are working from the comfort of their own home office. With that in mind, IRA's proprietary online technology is designed to offer real estate professionals and consumers alike, tools and services that best provide for their real estate activities and needs," stated company President/Broker Glen T. Oberacker

With just a few clicks of a mouse, an IRA Associate is able to generate property brochures, property web pages, feedback reports for clients, personal homepages, newsletters, post cards, stationary and much more. "A significant advantage we offer our valued members and clients is up-to-date information whether it relates to market trends, laws and procedures, techniques or client service through emails or IRA's exclusive online forums," continued Oberacker

Victoria Copani, a 25 year veteran of the real estate industry and a Broker Associate of IRA's Estate Property Services stated "The level of service and information I can provide my clients using IRAs information and management technology is unmatched. IRA has given me the ability to increase my service level as well as offering a compensation package that is far better than the majority of traditional brokerages."

Consumers and investors will enjoy IRA's many features as well. www.irausa.com offers several property search features including IRA's PropertyWatch. PropertyWatch has been designed so that once a property criterion has been entered; the IRA system will automatically notify a property buyer of any new properties without having to search time and time again. Other consumer features include an array of 10 easy to use calculators, numerous tips and guides for buyers and sellers, countless links to community resources, schools, government agencies, mortgage rates, maps, and much more!

For more information about IRA and its many real estate services, log on to www.irausa.com or contact Glen T. Oberacker, President/Broker at 561.744.7282